Introduction.
This report is based on an interactive simulation near a caller that wanted to expand into a stark naked global market. The company is Trinezza and they manufacture a ice yacht called the Cynta. The idea of expanding into this new market was based off an experience the principal(prenominal) financial officer JoAnne Vallenari had while on a vacation to Setonia.
Trinezza had made the decision to enter the global market by license agreement with another company named Giabor. The Giabor Company had bounteous to a $36 million company in moreover a short time. The Setonia government was planning to liberalize their parsimony to allow Foreign Direct Investment for wholly subsidiaries and has alike formed a Free Trade Agreement. This will be a major factor in the decision for Trinezza to lapse with their plans of growth to Setonia
Some major factors I would enter for a bring up analysis of the Trinezza Company would be:
Strengths:
Product - Delivers practical features in a confident and sporty package. Their scooter is a reliable and sparing mode of transportation.
insufficiency of Competitors - That fact that on that point are few scooter companies in the Setonia will work in Trinezzas favor. To the local large number this is something new and refreshing as opposed to the same 6 companies that have been supplying the country with scooters.
Growth - Last year there was a 29% increase
Both strength and weakness the 50-100cc markets is the largest.
Weakness:
Brand Identification - The Trinezzas company and their product are practically unknown to the Setonia market.
International Experience - Lack of experience within the company to help make a transition like this.
Price - The Cynta carries a higher price quest for than the competition, which will make it harder to sell than the lower priced competition.
Financial Resources -They have...
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