Strength:
Engros back.
Olpers is a pock of ENGRO foods. This means that consumers can relate their former two-base hit of ENGRO foods to Olpers. ENGRO is a well established brand name in Fertilizer, IT and infrastructure business. ENGRO foods can easily afford research and maturation costs for Olpers have in order to premise new wares. It can also distribute the brand by better channels because of its long term relationship with distributors in the agriculture sector.
Positive response from customers:
In first year, EFL cover 1.4 billion sales figure which shows customers satisfaction upon EFLs crossways. 4. Its taste, spirit proposition and world-class quality proposition system.
Strong consumer & product research:
Olpers done a strong consumer & product research before and after entry the product. This has provided them the perfect launching pad to eventually emerge as a orbiculate player in the food industry. To develop its future portfolios, EFL has employ various global research partners kindred AC Nielsen, Mindshare, JWT Asian and MARS marketing and advertising agencies.
Third-Generation Plant:
EFL only, has the third-generation UHT milk determine in the country.
EFL plant is theonly plant in Pakistan that uses Bactofuge technology to some eliminate bacteriaand ensure premium quality and hygiene.
Weaknesses:
Owning Red deform:
The smart set has not owned the annotate red like Nestle has a green Milkpak; Haleeb has a blue cartonful etc. This may create problems because when a consumer enters a market shop, then he/she might have problems in recalling the brand because there is no color association attached to Olpers. The company may need to find a suitable color in which to focus its upcoming marketing strategies.
Low whole tone Milk:
EFL is not having its own dairy farms; it largely collects relieve milk from farmers &gwalas through its 40 milk collection centers, which sometimes is of low quality andimpure because they add...If you want to get a rich essay, order it on our website: Orderessay
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