Kudler

particular Event Proposal Paper
Anya Blue
MKT 467 Integrated Marketing Communications
Vera Gavrilovich
April 20, 2009

Special Event Proposal
Maximizing the effectiveness of a sales concomitant affixs the company’s chance of success. An IMC consultant was hired on to help Kudler Foods promote a sales promotional material to increase the company’s revenue and customer base. This paper pull up stakes propose a sales promotion for a selected harvest in a special event Kudler Foods is to present to its customers.
active Kudler Foods
Kudler Foods was established by Kathy Kudler with the love of gourmet foods from around the world. Kudler Foods undefended in La Jolla, California in 1998 and thus far provides the finest of foods and wines to its consumers. The mart store had everything from French Brie to Japanese Sushi. The marketplace store offered active meals, catering services, a bakery and cooking services for its customers. Kudler Foods became a success within the 2 years of business and is still prospering. With the success the company opened 2 more grocery stores in another prominent area.
Product Selection and shell of Sales Promotion
The product selection for the sales promotion is the items in the bakery.



The bakery is a European Style Bakery so the bread is fresh and has a rich taste. All of the breads, pastries, produce tarts, croissants and cakes are made early in the morning to reassure the freshness. The bread and pastries are made from old world recipes passed knock off by Kathy Kudler grand-grand parents using the best of the finest ingredients. All of the bakery items do not use preservatives to ensure the well-being of our customers.
The sales promotion offers existing and new customers a chance to earn a free cooking class Kudler Foods offers. The cooking class is a value of $45 each class. The offer will be going towards purchased bakery goods only. The customers need to purchase amount of $25 in the bakery department once a week for 6 consecutive...If you want to get a full essay, tramp it on our website: Orderessay



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