Kim Dong

Strength: traditional newspaper publisher has authority
Weakness: narrow tar experience, only when focus on children
Opportunity: open policy substanti tout ensembley do business with foreign social club
Threat: competitive harm because private company do not have to get copyright


Kim dong diversify books on many topics and ages. For example, series book arcanum around you teaches a kid 3-5 year old closely the human body, animals, and flowers. For older children in high school, there be learning support materials on mathematics, literature and chemistry. Especially, to adapt the patch after Vietnam joined in WTO, KimDong have updated books for on marketing, pay and banking for graduated students to have an overview about their future careers.

With the opportunities on hand, KimDong has muddle a competitive and collaborative strategy. They corporate with foreign company to export books to Vietnameses oversea and obtain patent to translate valet de chambres best _seller books into Vietnamese. At the same time, they also make a quickly register as a monopoliser to publish these books to prevent threat form other publishers (Mrs. Quynh Hoa- immorality president _said)

Due to awareness of their weakness, KimDong expand target customers by publishing books for parents accompanied with those for children.



Consequently; parents know how to teach and guess the ability of their daughters and sons. This is a proactive plan because KimDong is the first publisher to issue these kinds of books. Accompanied books for parents like leverage to attract parents who command to support their children.

1.The External Environment

There are 4 main stakeholders
a)Readers:
The Kim Dongs principal customers are children and teenage people. They believe that children today will play important part for the countrys development in future, so all their products can assist children to build their good characteristics. This explains why that Kim Dong has the slogan the good and reliable provider for...If you want to get a full essay, order it on our website: Orderessay



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