Barnesandnoble.com
Individual Project
Table of Contents
1.Introduction - hypertext transfer protocol://www.barnesandnobleinc.com/3
1.1.Company Profile3
1.2.Expansion3
1.3.The Book Superstore3
2.Internet retail the birth of BarnesAnd grand.com4
3.BarnesandNoble.com - The Evolution and Journey5
3.1Competition5
3.2Innovation5
3.3 merchandise and strategy6
3.4Technology6
3.5Evaluation of the model6
4.Sales and harvest-time10
5.APPENDIX11
1.Introduction - http://www.barnesandnobleinc.com/
1.1.Company Profile
Barnes & Noble, Inc. is the worlds largest bookseller, operating 801 stores in 50 states (as of November 3, 2007). Barnes & Noble is USAs top bookseller station for the fourth year in a row. Barnes & Noble is also a leading book publisher.
B&N has pioneered the theory of the book superstore, combining vast inventory selection in books, music, DVD and magazines with comfortable ambiance.
B&N cafés and topical anesthetic marketing programs have made their bookstores anchors in their communities and great places to drop leisure time.
Throughout the 1970s and 1980s, the company has made a number of groundbreaking moves. In 1974, Barnes & Noble was the firstborn bookseller in America to advertise on television. In 1975, the company took a bold and audacious step by becoming the first bookseller in America to discount books by offering stark naked York Times bestsellers at 40% off publishers list prices. Barnes & Noble larded on that idea by opening a 40,000-square-foot Sale Annex directly across from its flagship store.
1.2.Expansion
The company began to expand in the New York/Boston markets by opening little discount bookstores. This business served as a laboratory that revealed undercurrents of demand, propel Barnes & Noble to begin publishing its own books for sale...If you want to apprehend a full essay, order it on our website: Orderessay
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