Tweeting for Social Gain

CHAPTER ONE\n accounting entry\nIn todays world, thither is no question that social media networks are dynamically changing the fashion commonwealth act. Text messages are eliminating the look at for face-to-face conversations and even honest telephone calls. Social networking allows its manipulationrs to interact more(prenominal) publically as apposed to text messaging which has more privacy. Social networking platforms such(prenominal) as Facebook and Twitter allow its users to shape profiles and maintain personal relationships as well as realise saucily ones. Ellison, Steinfiled, and Lampe (2007) concluded from aboriginal research that social networking use positively related to new connections being made and the attention of existing connections. Social networks halt distinct appeales in encourage connections amongst users. Businesses also take division in social networking to take a leak a better bringing keep mum together of what influences consumers though ts ab step forward products and what affects consumers break aparticipation on social networking. The uses and gratifications theory is an approach to understanding why and how the great unwashed actively seek out special media to satisfy specific needs.\nSocial capital depose be looked at from variant angles, but the focus here is on measuring the bonding, bridging, and linking in the midst of Twitter users. The bonding part of social networking is used to keep strong ties between family and close friends. The bridging part of social networking is the way users can connect with former(a) users whom they do not fork over extremely close ties with resembling co-workers and classmates. Linking however, is contrasting than bonding or bridging. It is a way for wad to be connected to organizations such as banking institutions and political parties. The different capital from social networking and different types of users suggests that users create various strategies to skeleta l frame their social relationships online.\nCollege students communicate by dint of different methods such as face-to-face, phone calls, texting, a...