Strategische Marketing

This is a first off for Sisley, in an overtly rejoicing antheral campaign, to feature women to bring inher. It was featured in Mx Racks, as giveaway postcard ads. While most fashion brands comp starnt part lascivious models to sell their c hatchhes, Benetton is cognise for its not-so-pretty, controversial publicize that depicts the likes of a skimpy world with AIDS and death words inmates. Though it has toyed with homophile(a) vague imagery before, Benetton has never nowadays dealt with gay themes until Sisley. The Italian clothing companys new brand is nerve-racking on envelope-pushing ads, champion of which looks something like the beginning of a gay porn movie. This unmatchable includes both men walking hand-in-hand, one article of clothing a cartoon-like horses head. The other ad, which ran in by magazine, shows a shirtless young man reclined in bed as he pushes another guys baptistry toward his crotch (just a thin band of clothing remains). And in coded r eference to young males, known as chicken, the ingredients for a decoration Springs Chicken Salad appears on the varlet with the boyish couple. Unlike Benetton ads, Sisleys first gay media advertising is finish upually charged and out of the closet. Sisley is a sexy brand, its about sex and feeling sexy when youre wearing the product, says Benetton spokesman Mark Major. There be not a lot of companies in OUT doing this.

in spite of the fashion industrys omnipresent use of sex to sell its merchandise often forgetting to include the in truth clothing theyre toilsome to sell few have actually used overtly gay imagery. Designers including Calvin Klein, Gucci, Versace, Abercrombie & Fitch and til now Benetton itself have al! l teased consumers with gay vague imagery. In 1994, Benetton created an ad with dickens twenty-something men wearing pastel shirts in a cheek-to-cheek boob that left many wondering if the two were a... If you want to get a full essay, order it on our website: OrderEssay.net

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