Sensory Marketing

NEUROSCIENCE-INSPIRED MULTISENSORY MARKETING 1 Sensory marketing, neuromarketing, and consumer psychology: Building multi sensory(prenominal) knowledge for competitive advantage prof Charles Spence, Sensory vendor & Head of the Crossmodal Research Laboratory, Oxford University, Oxford UK DATE: JUNE (2012) Aims and objectives This black market is knowing to introduce students to the world of reaping and packaging innovation, sensory marketing, neuromarketing, as well as to the latest in present-day(a) consumer psychology. During the sessions, numerous examples of the palmy use of cognitive neuroscience in tune (both internationally and in Colombia) pull up stakes be discussed. Those on the mellifluous phrase testament be introduced to the relevant concepts, techniques, and research tools from the field of data-based psychology, consumer psychology, and neuroscience. The focus will be squarely on the food and beverage, home and personal care (HPC), and fast-mov ing consumer goods (FMCG), sectors. However, insights gained from these areas will be applicable, and will be extended during the score itself, to other areas such as pharmaceuticals, household electronics, store atmospherics, etc.

During the course of study, I will try to prevail on _or_ upon you of the fact that neuroscience-inspired design and product innovation is now occurring in many different aspects of our day by day lives, if only you know where to look. That said, attached all the hype presently surrounding the field of neuromarketing, it is sometimes hard to know sort of what to believe. I hope to bring out those attending the course the necessary desktop knowledge, too ls, and confidence in order to tell apart f! act from fiction, in this rapidly-growing and fascinating area. The course will rush along over two days, and will be structured most eight two-hour lecture sessions. Below, I be possessed of listed the provisional titles for each of the sessions, together with one NEUROSCIENCE-INSPIRED MULTISENSORY MARKETING 2 or two background readings relevant...If you want to get a affluent essay, order it on our website: OrderEssay.net

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