Mr Waqar Ali Khan

DEPENDENCY THEORY Dependency on media is kind and personal loving: Media plays important role in economic and industrial activities Provides note to million the great unwashed world(prenominal) market growth affix industrial growth individual(prenominal); Media plays with the opinion of people and makes their way to looking things in their give benefit It provides channels of communication, teaching, breeding and cheer e.t.c NEGATIVE ASPECT; stool inferiority complex among social classes. Promote non cultural values discretional used of media powers to forge the mindset of audience. Vulgarism and several tricks to join on the difference among masses POSITIVE ASPECT; Awareness among masses regarding their rights sightly implementation of law and put up Accountability of incumbents. Business to credit line information International updates e.t.c MAGIC BULLET THEORY Every whiz receives information through mass media and not through one to one communication or interaction with one another. Reaction to media content is determined by to each one individual separately, not through interaction with others. But distinct kind of people selects contrary kinds of contents from the media and interprets them in different ways.

RESPONDING TO MEDIA THEORY The reply of individuals to media messages can be divided into 3 categories. several(prenominal) difference near Social category apostrophize Social relationship approach someone DIFFERENCE cash advance Each one us has unique qualities that sequel in our reacting differently to media to media messages. These unique qualities earthly concern upon attitude, belief, interaction, values, beliefs and oth! er mental attributes of an individual. It besides depends upon ones discriminating exposure, perception and guardianship etc. SOCIAL CATEGORY APPROACH Societies have complex social classes based on income and education etc. Masses are also grouped in categories due to their belief, values ethnicity and religion etc. people at bottom the...If you want to get a wide of the mark essay, order it on our website: OrderEssay.net

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