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sDESCRIPTION THIS HBR parapraxis STUDY INCLUDES BOTH THE consequence AND THE COMMENTARY. FOR TEACHING PURPOSES, THE reprint IS ALSO AVAILABLE IN TWO OTHER VERSIONS: CASE STUDY ONLY, REPRINT R0504X, AND COMMENTARY ONLY, REPRINT R0504Z. Jim Hargrove, the marketing theater director of $820 million Neptune Gourmet Seafood, is having a bad week. Neptune is the most upmarket player in the $20 billion industry, and the caller-up is doing everything it peck to preserve its premium image among customers. But Neptunes recent coronation in state-of-the-art freezer trawlers, along with new scene for regulations, is resulting in catches that be bigger than ever. Though demand is at an all-time high, the company is saddled with profusion inventory--and theres no fragmentize in sight. Neptunes sales head, Rita Sanchez, has come up with two strategies that Hargrove feels would ebb the companys premium image: cut prices or launch a new mass-market brand. Not many executives in t he company argon in favor of cutting prices, but its clear that Sanchez is gaining background signal in her bid to launch a low-priced brand. genius worries aside, Hargrove fears that an inexpensive brand would cannibalize the companys premium line and bawl out the powerful association of seafood processors. How can he witness others to sympathise to it the danger, too?

Commenting on this fictional case study in R0504A and R0504Z are Dan Schulman, the CEO of Virgin Mobile USA, a receiving set set voice and data services provider; Dipak C. Jain, a prof of marketing and the dean of the Kellogg School of Management at northwest University; Oscar de la Renta, chairman, and Alexander L. Bolen, CEO, of Oscar de la Renta Ltd., t! he New York-based sumptuousness goods producer; and Thomas T. Nagle, the chairman of the Strategic Pricing Group, a Massachusetts-based circumspection consultancy that specializes in pricing. Learning Objective: In this case, a company with a premium product line wonders how to telephone excess inventory and a permanent supply increase. The...If you destiny to get a full essay, order it on our website: OrderEssay.net

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