Goodys

1. INTRODUCTION After a scheduled research upon captious sectors of the Hellenic commercialize, our group took the decision to analyse the food action and entertainment market, one of the most(prenominal) primal representatives of the Greek economy in domestic and world-wide environment. To evaluate efficient the specific market, will control an across-the-board presentation of Goodys S.A. the leading eating place avails company in the Greek market and on a European level it is one of the largest and strongest right past service restaurant chains. In our make-up we provide reading for the companys history, the structure of the organisation, the market locate and the future day plans of the management. Next, based on Goodys annual report using the pecuniary statements, corresponding income statement, statement of retained earnings, balance wheel sheet and interchange flows, will evaluate the financial position of the brand. Aft erwards we come up our research with ratio deepness psychology for the profitability, liquidity, assets and debt management of the organisation. Ratio analysis is very important for the lenders of the company and potential investors. Final in the conclusion, will honor the factors that lead Goodys S.A. to be the leader of the market and recognised from larger multinational competitors like Mcdonalds and KFC.

2. THE COMPANY Goodys S.A. is a Greek fast food company founded in 1975 by Ioannis Dionisiadis in Thessaloniki and introduced in Athens Stock replace (ASE), in 29/12/1994. There are over 185 Goodys restaurants in Greece, Cyprus, and Bulgaria. Recently, Bruno Norby has founded the Goodies of Mexico Ass! ociation and then it has been merged into the Greek provisions conference Vivartia S.A. In Greece, Goodys restaurants are the dominant ones in the quick service food market and it has managed displacing the McDonalds and the KFC restaurants to third or poop survival of the fittest of the consumers. Goodys SA is the leading restaurant company in the Greek...If you indispensability to posit a full essay, order it on our website: OrderEssay.net

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