Cleapatra Colgate-Palmolive Case

* The brand reached an amazing grocery share of 10% by the following(a) year of the set, disrespect its 23% price ranking(a) compared to other brands in France. * The biggest bother at that time was to hear up with the demand in France. * Impressed by the panoptic success in France, global Marketing Group in New York saw it a good sink to odor for other trades for the brand. * French-speaking Quebec in Canada seemed like the obvious choice. * on that point were mixed feelings in Canada about the entry of Cleopatra there, somewhat(a) managers bring it a good idea and that the formula will be just as prospered in France. While some believed that Canada needed a more(prenominal) national brand, and Cleopatra was not. * Two pillowcases of search methods were conducted in Toronto to answer the following question Is there a reasonable certainty that Cleopatra would be accepted by consumers in Quebec? * The first type of inquiry was conducted on a root word of super women who were elect and grouped to stick aroundher to be undetermined to the product, price and advertising. The research concluded with positive military issues regarding the welt and its concept. * The second type was conducted on typical consumers and 50% state they would buy it. And 64% said they would buy it as a result of employ the product for a hebdomad at home.

* Following the general positive results of the research, plans began immediately for a launch the following year. * shunning of a price-war in the trade was a key objective to the Canadian Marketing team and as a result they decided to position Cleopatra as a premium brand, at a premium price. * Colgate-Palmolive operated in 58 countries and had brands that were global leaders. And has deuce main competitors, Proctor & axerophthol; jeopardize and Lever. * It had sales offices in six major regions crosswise Canada; the Maritimes, Quebec, Ontario, Alberta, the Prairies and British Columbia. * The soap market in Canada was highly combative and was project to grow...If you want to get a full essay, secern it on our website: Orderessay

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