Marketing Plan

Extending the product life cycle A Kelloggs case study Page 1: Introduction Businesses need to set themselves elucidate aims and objectives if they ar going to succeed. The Kellogg look on is the worlds leading producer of have cereals and convenience foods, such(prenominal)(prenominal) as cereal bars, and aims to maintain that position.  In 2006, Kelloggs had total worldwide sales of al well-nigh $11 million (£5.5 billion).  In 2007, it was Britains biggest selling market place place brand, with sales of to a coarseer extent than £550 million.  Product lines admit ready-to-eat cereals (i.e. not calorifacient cereals resembling porridge) and nutritious snacks, such as cereal bars. Kelloggs brands ar household names more or less the world and include  sort Krispies, Special K and Nutri-Grain, whilst slightly of its brand characters, like Snap, greaves china and Pop, argon amongst the most well-kn cause in the world. Kelloggs has achieved this position, not lone(prenominal) by gist of great brands and great brand value, that through a good commitment to corporate favorable responsibility. This means that all of Kelloggs phone line aims are set at bottom a particular scope or set of ideals. central to this is Kelloggs passion for the business, the brands and the food, exhibit through the promotion of goodish living.

------------------------------------------------- The market The party divides its market into sixer key segments. Kelloggs Corn Flakes has been on breakfast tables for over carbon years and represents the Tasty Start cereals that people eat to first their day. Other segments include Simply Wholesome products that are good overflowing for you, such as Kashi Muesli, Shape Management products, such as Special K and Inner Health lines, such as All-Bran. Children leave alone be most beaten(prenominal) with the Kid Preferred brands, such asFrosties, whilst Mum Approved brands like Raisin Wheats are recognised by parents as being good for their children. individually brand has to hold its own in a competitive market. Brand managers monitor the triumph of brands in cost of...If you pauperization to get a full essay, order it on our website: Orderessay

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