life in a bubble

Archbishop Desmond Tutu once described south-central Africa as, The Rainbow nation of Africa. at that place is no doubt that our nation is a culturally respective(a) country, one land made up of many people. With 11 different official languages, a multipli city of traditions and skin tones ranging from coal black to sun scorched pink. The media often displays events of multi coloured people enjoying either day life together in complete and decl be harmony. Are these portrayals true to how life is like in South Africa? By them painting such pictures of unity and bliss does it wellbeing them in the selling of their product or do they honest represent such descriptions to douse any racial tensions or perhaps by doing so ultimately create more than racial anxiety?

I came across a two-fold page spread Cell C advertisement in the Elle magazine. It was selling their new call rates of only 75cents a minuet. Their whole concept was that of through and through communication comes love-in-idleness.

The visuals are that of a beautiful sunny day in the park with Johannesburg city center in the background. The park is filled with bubbles, white doves, centerfield shaped trees and a dancing Dali Lama showing the peace sign. Just behind him is a rainbow circle reading the lines, new-made friends and family surrounded by every type of lavation in their ethnic clothing.





The racial aspirations in this ad are clear, they are trying to portray a unified South Africa through all the different cultures joining together by marrow of the same product namely Cell C and by doing so they are expanding and broadening their target market. They were very paying attention in the making of this advert for every colour and race you find in this country are present, nobody has been left wing out. Through that observation alone gives evidence that there is shut up much tension about race, age and gender in this country for they covered every possible aspect as to not to discriminate against anybody. To achieve world peace as it states in the copy, every person of every...If you want to get a full essay, order it on our website: Orderessay



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