The Amara Raja group is an Indian Conglomerate Company with movement in packaged foods and beverages, electronics crossings manufacturing, infrastructure sector, power system output signal and fabrication of sheet metal products and fasteners. The Amara Raja Group is bump known for its automotive bombardment brand Amaron which is the second largest sell automotive battery brand in India today.
Amarons product range includes batteries for Passenger vehicles, commercial vehicles, farm vehicles, two wheelers, inverter batteries and bag UPS, each with its own set of product differentiators and features. While the railway car batteries ar primarily aimed at the urban consumer, farm equipment batteries are to serve the rural consumer.
CHARACTERISTICS OF BATTERY
Recharging of batteries required (Usually water filled straightaway AMARON has gel based liquid solution).Multiple uses of batteries include inverters, cars, two wheelers, tractors, trucks (every baby-sit and every brand has its own specifications).
With respect to warranty/guarantee, Amaron has a PRO-RATA Warranty system; which means a battery with 60 months warranty bequeathing be replaced free of cost if the battery gets damaged within 30 months and if the battery gets damaged after(prenominal) 30 months then a new battery will be given but at a rebate on the MRP say 50-75 %. The Service requirements include battery fitting, galvanising services, recharging, technical knowledge of correct batteries etc.
COMMUNICATION
Amaron Communication has been widely appreciated by the biggest creative minds and has come up with some shining award winning campaigns over the years.
As usage of vehicles and thereby batteries is across all geographies, demographics and social classes, Amaron has designed suitable converse strategies to appeal to all types of customers.
URBAN
These ads stress on the zero caution and powerfulness of batteries. These characteristics are important to urban consumers as they will use...If you want to get a full essay, order it on our website: Orderessay
If you want to get a full essay, wisit our page: write my essay .
No comments:
Post a Comment