Principles of Marketing
Thursday, February 3, 2011
Describe the attribute of consumer buying decision that best describes the resource to indulge at Ethels.
The consumer buying type that best describes the natural selection to indulge at Ethels is limited decision making. contain decision making is when a consumer has previous product vex but is not familiar with the current brands available. Most great deal are very familiar with coffee but whitethorn not be familiar with different types of chocolate. Ethels would authorize them the feel and chance to taste the unfamiliar. One may entertain the mindset that chocolate is just chocolate until they experience Ethels and run across on that point are many different kinds of chocolate tastes.
Discuss the factors that lure a consumer to spend notes and judgment of conviction at Ethels.
A consumer may wealthy person previously visited Ethels before and loved their experience so much that they may bring a friend or family member there to socialize. A consumer may be an avid chocolate devotee and Ethels Chocolate Lounge was a perfect shoes for them to enjoy their favorite chocolates and friends. A consumer may also be put in a situation where they were invited to just about type of party or shower and it was held at Ethels.
They may find themselves spending money for the person of the moment and enjoy the experience of Ethels. I believe that four factors may influence a consumer to spend time and money at Ethels. Cultural factors influence because you would want to supply to those who are willing to spend money on chocolate in a social setting. Ethels Chocolate Lounges are located in very delicate areas in Chicago and Las Vegas. This will somewhat ensure that they cater to a certain social class. Ethels would not change state in a low income area because people in that social class dont normally have the desire or means to spend money on high end chocolate. It may also attract some middle class by curiosity or having eat with co-workers....If you want to get a full essay, order it on our website: Orderessay
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