Friday, February 1, 2013

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THE BEHAVIORAL EFFECTS OF
FAST FOOD ADVERTISEMENTS ON CHILDREN

A Research Paper Presented to
The Faculty of the Department of English
Institute of arts and Sciences
Far Eastern University-Manila
Sampaloc, Manila

In Partial Fulfillment
Of the Requirements for the Course
ENG2 Intermediate Communication

Denice Abbey Dizon
Florian De Vera
Marjore Pangilinan
Katrina Mae Sablayan

terrible 2012
Chapter 1
INTRODUCTION

A. Background of the Study

The impact of Fast aliment Advertisements on childrens behavior is very critical.
Food advertising is a capacious business and it is obviously influential especially to children. Fast Food chains can easily catch the attention of children because of their remarkable style of advertising their regimens. Kids love the fancy and colorful TV commercials of Fast Food Chains and when theres a catchy express from a particular advertisement, they easily doctor addicted to it and will keep on repeating that phrase over and over again.

In the Philippines, there are so many kinds of Fast Food advertisements and because of the cheerful and unique record of Filipinos all food endorsements will surely catch our attention. Children these days have more purchasing power.

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They are not triskaidekaphobic to speak up to their parents what they really want. They are considered as the consumers of tomorrow. There are so many strategies used in fast food advertising on children such as kiddie meals with free toys or cute accessories. Seeing those freebies, children will overstretch their parents to buy it for them. Advertising is really powerful to kids because the main oddment of TV commercials is to get the attention of children ages 9 and below. Fast food businesses will claim that this is to provide a more engaging visit to their store for the parents but in reality it is tantalize children to desire fast food.

Some kids have the ability to shop the internet nowadays and of course all kinds of advertisements can be seen...If you want to get a full essay, order it on our website: Orderessay



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