Tesco 2000-2010

TESCO 2000-2010 Contents 1. Introduction 2. History 3. arise Analysis 3.1 rise Analysis 2000 3.1.1 Strengths 3.1.2 Weaknesses 3.1.3Opportunities 3.1.4Threats 3.2SWOT Analysis 2010 3.2.1Strengths 3.2.2Weaknesses 3.2.3Opportunities 3.2.4Threats 3.3SWOT Conclusion 4. PEST Analysis 4.1PEST Analysis 2000 4.1.1Political 4.1.2Economical 4.1.3Sociological 4.1.4Technological 4.2PEST Analysis 2010 4.2.1 Political 4.2.2Economical 4.2.3Sociological 4.2.4Technological 5. E-V-R congruousness 5.1E-V-R Congruence 2000 5.2E-V-R Congruence 2010 6. Cultural Web 6.1Cultural Web 2000-2010 7. Conclusion 8. References 9. Bibliography 10. Appendices 1.1 INTRODUCTION This news report has been created to investigate the strategic changes of Tesco from 2000 to 2010. In an effort to show the changes oer the last 10 years I will be using a SWOT and, PEST Analysis;. I will also be looking ay the companys EVR Congruency for 2000 and 2010 and their Cultural Web analysis. 2.

0 A HISTORY OF TESCO Tesco was founded in 1919 by Jack Cohen when he began to sell surplus groceries from a go at Well Street Market, Hackney, in the East exterminate of London. The brand was born after Cohen purchased a shipment of teatime from T.E. Stockwell and he used those first three initials and added the first twain letters of his own surname. 1929 saw the first opening of the Tesco enclose in Burnt Oak, Edgware Middlesex. Today Tesco has stores in 14 countries across Asia, Europe and North America and is the grocery market draw in Malaysia, Thailand and the UK, where it has a market share of around 30%. 3.0 SWOT ANALYSIS See Appendix A 3.1 TESCO 2000 SWOT ANALYSIS 3.1.1 STRENGTHS See Appendix B The Tesco Clubcard Launched in 1995 the discount scheme is... If you want to get a full essay, direct it on our website: Orderessay

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