Proton Berhad's Swot Analysis If Expends Its Operation to India

Introduction This report discusses closely how Proton Holdings Berhad expands its summons internationally to India. A deck out Analysis of Proton Holding Berhad leave alone be machineried out to to valuate the Strengths, Weaknesses, Opportunities, and Threats involved in this project. The report will be apart(p) into 2 parts. Firstly this report will discuss about the profile of Proton Holdings Berhad and nature of its business in order to prove the internal factors. In the second part, SEPT Analysis will be carried out to analyse the related external factors in India in sectors of Social, Economy, Politic and Technology. At the end, the result of SWOT analysis will be presented accompanied by recommendations to expend its operation internationally into India. Proton Holdings Berhad Proton is a Malaysian national automobile manufacturer. Proton Holdings Berhad is the belongings company which is listed on the Bursa Malaysia. 14,706 Proton cars were exported in 2006 to separate countries/ Proton exports cars to the United Kingdom, southward Africa, and Australia and the company is aggressively marketing its cars in several other countries including the Middle East. Proton cars has also been exporting a small lot of cars to other countries like: 1.Singapore 2.Brunei 3.Indonesia 4. Nepal 5.

Sri Lanka 6.Pakistan 7. Bangladesh 8. Taiwan 9. Cyprus 10.Mauritius Proton has never succeeded to export their car to the US, because the cars required umpteen changes to meet American safety standards in order to secure coverage from auto insurers and satisfy legislative requirements. In some countries, Proton cars suffer somewhat from a scummy public image because of their designs. Strengths Proton has over 20 years of experience in Automotive industry Many cars are exported by Proton to many countries every years, proves that proton has the experience of exporting cars. In others country, proton cars have been proved popular in some... If you want to get a in effect(p) essay, order it on our website: Orderessay

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