Marketing

Back in the 1970s and 1980s, Toyota Motors image in the coupled States was one of a reliable, yet cheap, gondola carmaker. If you had little money, exclusively wanted minimal breakdowns with the vehicle that you drove to work both day, you bought a Toyota. Thanks to the introduction of the automakers Lexus line in the 1990s, that image has now changed. The Lexus brand is now synonymous with the earth of luxury, even though car enthusiasts and purists would argue that Lexus is more of a middle- commercialize luxury car line. However, Lexus sales surpassed Mercedes Benz and Cadillac sales-the two granddaddies of luxury cars-in the United States quite easily, thanks to Toyotas brilliant and methodical marketing strategy. The menages philosophy of conducting meticulous research over much sentence and money has been widely admired and studied by early(a) automakers and college students alike and has cemented Toyotas position as one of the most booming carmakers in the world. For a firm that entered the luxury car market late in the game, how did Toyota jump over its competition? What was the deviance in strategy between its domestic rivals Honda and Nissan and its U.S. competitors, like hybridisation and General Motors?

To answer these questions, the Center on Japanese thriftiness and Business of Columbia Business School invited Chester Dawson, editor at Business Week magazine and author of a bleak book, Lexus: The Relentless Pursuit to speak on September 22. At a time when Ford and GM are downsize and rightsizing, the incredible Toyota engineering team continues to get things right. The latest harvest-time is the Toyota Tundra, a new full-size truck designed with crimson State America in mind. With Toyota, small incremental innovations increase over time into huge improvements in productivity, efficiency and output. By the end of 2007, Toyota could pass GM as the worlds largest car company. Already, the companys stock market capitalization is $240 billion - high than that of GM, Ford, Daimler Chrysler, Honda... If you want to get a full essay, order it on our website: Orderessay

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