Marketing Comparisons

Running head: MARKETING COMPARISONS trade Comparisons Carl Stange University of Phoenix E-Business EBUS/400 Doug Martin, MBA, CISA March 17, 2007 Marketing Comparisons Marketing is a significant aspect within the realness of p arentage. The consideration of marketing is of such value that in the speech of Philip Kotler, Marketing takes a day to learn. Unfortunately, it takes a lifetime to master. This position is no different in the realm of e commerce. There argon dissimilarities in the application of marketing in the business to consumer and the business-to-business scenarios. The constriction of this research will be spent on these different functions of marketing. Much of the popular press has given increased fear to the business to consumer Web sites. On the contrary, business-to-business sites are conducting even to a greater extent activity. The business-to-business sites are changing the supplier-customer relationship in profound ways. Firms are using business-to-business auction sites, spot exchanges, online product catalogs, barter sites, and opposite online resources to obtain better prices. One may note that, in 2002, LendingTree.com brokered 1.5 million loans on behalf of 170 lenders (Blythe, 2006). These retail loans are an nonsuch commodity to trade online.

This is because the loan process is highly standardized, the impart industry is fragmented, and large volumes of transactions allow small pay margins to add up in a sizeable matter. These business-to business Web sites have to uphold in mind to whom they are marketing. Businesses want to buy long-term dependable relationships as puff up as the product and/or service. Dependability is of increased wideness due to just in time inventories. Moreover, marketing to businesses has to keep the aforementioned in mind when creating strategy. Post-click marketing is one causa of marketing directed in the context of business?to-business and business to consumer. In fact, according Talerico (2007),... If you want to get a plenteous essay, order it on our website: Orderessay

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