Ikea

|Question 1. - What has allowed IKEA to be successful with a relatively appraise product and product line in a line with strong cultural | |influence? Did adaptations to this strategy in the northwards American market constitute a defeat to their come out? | | | |Background and the Ikea concept | |Worlds largest home furnishings retail chain. Achieved world(prenominal) expansion in 3 major phases. Summarised its mission as to offer a wide | |variety, good design, good value, for juvenile people of all ages. Determination to maintain a standardized product strategy. Does not own | |manufacturing facilities. Ikea owns distribution and designs furniture. Manufacturers argon subcontracted. embody leadership strategy finished high | |volume toil and interchangeable items. Ikea consumers expected to supply their time for assembling ca-ca after purchase, thus becoming | |prosumers.

| |What has allowed IKEA to be successful? | |They were guest focused. As they were not selling through dealers - could obtain feedback instantaneously from customers. Also, Ikea sees itself not so | |much as a retailer but as a central star of services. What are these universally appealing values and why were these, together with the standardised| |assortment, successful in so many countries worldwide? It appears that the countries Ikea entered through international expansion had already had a | |growing shape of... If you want to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.