Interaction is part of our political life, and one form it takes is voter turnout. The method of voting changes over time, and currently this interaction is creation reshaped to take advantage of computer technology. This is being done in terms of campaigns, polling, and even the elections themselves, with efforts to institute online voting as a way of bringing more commonwealth into the process. Wiener's work on feedback in a cybernetic corpse has become part of the way such efforts are being developed. Newhagen, Condes & Levy (1995) indicate that this has something to do with the way the mint media was structured, for the mass media generally has been a one-way system with little latent for a return information loop between depicted object producers and receivers. At the most, viewers could make their altitudes known by makeup letters. The idea in cybernetics is for the system to be self-correcti
Newhagen, J.E., J.W. Cordes, & Levy, M.R. (1995, Summer). "Nightly@nbc.com: Audience scope and the perception of interactivity in viewer mail on the meshing." Journal of discourse, 164-174.
Schudson, M. (1997). "Why discourse is not the soul of democracy.
" Critical Studies in Mass Communication 14, 297-309.
Briggs, P. (2001, January 12). "Cutting Edge." The Times Higher Education Supplement, Section 1469, p. 20.
mesh interactions thus have a dual effect--they both pass and reduce the power of some who participate. For those who wish to maintain control, the Internet may reduce their control even as it empowers others. Candidates facial expression that they lose control, while voters interacting online feel that they are gaining control. Candidates who embrace the untested-sprung(prenominal) technology, of course, gain control in other ways by being able to reach voters directly and appeal to them on a new level. This is one reason why the new technology has been so embraced by outsiders whose candidacies otherwise might be ignored.
White, C.S. (1997, January-February). "Citizen participation and the Internet: Prospects for civic deliberation in the tuition Age." The Social Studies, 23-28.
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