Health Cruises

Lillie Williams Nike MaxSight Contact Lenses: Seeing a Need February 13, 2011 Marketing 205 OL1 As wearable tactile sensation lens has become a rapidly development facet of our society, Nike seems to have horned in on its quick-sighted ability to attract the lifestyle of athletes needs, however, Nike has stated that the target merchandise for MaxSight contact lenses is athletes and sports participants (Kerin, Hartley, Rudelius, 2009, p.618). If Nike continues to use this facet of the consumer needs, and does not start a proactive approach to handle the other facet of contact we atomic number 18rs, the company will be at risk of a loss of critical nation that do wear contacts and are not involved in the athletic field. This will results in cost, poor marketing performance, and continuous decline in its wear. To stay off these potential problems, this assessment will review strategic implications of implementing an way and an approach for all contact wearers. Nike has teamed up with lens overlord Bausch and Lomb (Kerin, Hartley, Rudelius, 2009, p.618) to create contact lenses called Maxsight. They were called lenses performce-enhancing contact lenses. They were just tinted version of insouciant disposal lenses for athletes.

Nike claims that Maxsight has these benefits: . Reduce glare .Improve visual acuity .Block nearly all temperatenesss damagin UVA and UVB rays just like sunglasses, but their Optics can in like manner give athletic performace a boost (munfitnessblog.com, October, 2007). The inventor of the lenses, Alan Reichow, mentioned that Maxsight sharpens and mend contact , so they have a brightening effect. It claimed that the lenses make objects come in sharper by eliminating 90% of blue light which is the primordial component of visual noise (munfitnessblog.com, October 2007). This is a facet that could be tailored also to the regular contact lens wearer population thereby eliminating this problem also for the non-athlete population.... If you want to get a full essay, order it on our website: Orderessay

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