Business Marketing in the Internet

By taking a more holistic view, managers disregard turn those facets of a company's trading operations into the drivers of e-business excellence. The drivers we identified in our study encompass three areas: e-business processes for customers and suppliers; IT acts for customers, suppliers and congenital operations (all of which must be integrated); and the e-business readiness of customers and suppliers." (Barua et al 2001 38) In other words, what is the purpose of investing in novel technologies for e-business, if sensation cannot fully understand and control them, and make them work effectively and efficiently.

While the general public may think of e-commerce precisely as a shopping and ordering convenience, some of the acclivitous technologies now are c oncerned with communication within and among businesses. "For example, snug and economic communications systems now enable CPA's on the pathway to work closely with the home office colleagues and achieve several(prenominal) goals at once?.Wireless and mobile technologies give?cheap, convenient rally and Web service?.enabling (one) to be two places at once?" Cytron, Tie 2001 71) As this makes clear, not every one convoluted in e-commerce technology is sitting behind a data processor screen, pressing a few buttons. There are simmer down sales people, consultants, management, etc./, on the road, away from the home office, and needing mo

Cross, G. J. (2000) "How e-business is transforming supply chain management" capital of Massachusetts MA: The Journal of Business Strategy Mar/April 2000, vol. 21, i.2, p 36-39

While these are only two of many new developments and pioneering efforts to improve data input and communications, all these new acclivitous technologies "are forcing managers to rethink and reshape their business strategies, their use of technology, and their dealing with suppliers and customers." (Cross 2001 36) Among the new aspects of technological advancement is a value hypnotism known as "Metcalfe's Law (named after Robert Metcalfe, inventor of Ethernet and render of 3COM).

"The value of a network is equal to the square of its be of participants" (Cross 2001 38) This law suggests that the likelihood of finding a source that can meet a given purchase requirement increases importantly as the number of its participants ready to receive that requirement specification goes up.

Cytron, S. H., and Tie, R.: (2001) "A PA's guide to the top issues in technology" parvenue York: Journal of Accountancy May 2001, vol. 191, i.5 p 71-77

Lindgreen, C.: (2001) "IBM automates project data recording with WAP technology" Enfield MA: Management Services vol 45, i.3 p 22-23

Another important emerging trend involving IBM that needs mentioning includes the coffee bean programming language, Extensible Markup Language (xML) and transcoding. "Open standards have determined the e-business revolution. Networking protocol standards, such as Transmission Control communications protocol/ internet Protocol (TCP/IP and HyperText Transfer Protocol (HTTP) via the Internet and the World Wide Web?have enabled portability of applications and the reuse of application components. (Smith 2001 5) This, as well as the preceding WAP Technology mentioned generate "an easy means of translation and tailoring of data
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