The Prospects of Marketing Coffee in Eastern Europe

The divorce may well not be so smooth, however, once the parties get down to dividing the country's assets. Further, powerful ethnic minorities will exist in every of the two new states Germans inside Czech area and Hungarians during the Slovak area. In Poland, Hungary, and most of the other Eastern European countries, the economies are in a lot worse shape than they had been under the former Communist system.

Meanwhile, in prosperous Western Europe, the EC suddenly finds its promising future compromised. The Danes rejected the Maastricht Treaty in a referendum (The Economist, 1992d, p. 52), and that French approved the treaty by only a slim margin. Numerous nations, just like Sweden, Finland, and Switzerland, that have indicated a desire to join the EC (and whom the EC would welcome as members) are now being somewhat nervous on the future of the community.

Not all Eastern European countries will attain the coveted EC membership. Most of the nation states of Eastern Europe became Soviet satellites after the end in the Second Globe War. Thus, subsequent to 1945, most of these countries also functioned largely under a Marxist political and economic system. There had been some temporary interruptions in Marxist economic control. Hungary attempted to overthrow its Marxist government in 1956, only to see its efforts crushed by the Soviet army.

Czechoslovakia, under Alexander Dubcek, experimented with major economic reform in 1968, only to see the reform crushed by Warsaw Pact troops (Shawcross, 1970, p. 111). Yugoslavia, under Tito, broke away during the Soviet orbit within the 1950s. The Yugoslavs have been able to modify to a significant extent their Marxist economic system; however, Marxist political control continued, albeit under Tito's direction instead of that of Moscow. Poland rebelled politically against Soviet control on the amount of occasions. During the 1980s, the Poles were finally successful in shedding Marxist political control. Their subsequent attempts at economic reform, however, had been spectacular for their failure. Some East Germans also attempted to revolt against Marxist political control. The efforts have been in no way successful against the East German government. The East Germans, however, were successful to generate their Marxist economy work much better than any on the other East European Marxist economies.

The first major opportunity for western promotion in Eastern Europe subsequent to 1989 was in conjunction with World Cup Soccer. In early-1990, the international Eastern European Firm of Radio and Television accessible an advertising and marketing package contract for ones championship broadcasts of Globe Cup Soccer to become broadcast from the Eastern European countries; the package deal covered rights in all Eastern European socialist bloc countries.

 

 

 

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