CEO and co-founder of Nike, Phil Knight, continues to preserve a 34 percent equity position during the company. Knight's vision for ones company has expanded more than the years to a scope well beyond athletic shoes and well beyond the athletic clothing that followed success in the shoe business. Where once Nike was a manufacturer of athletic shoes and clothing, Nike retailing outlets are now an critical part in the company's company strategy. The vision of the company also is getting modified from that of designer-manufacturer to that of designer-distributor, as an increasing proportion with the company's products and solutions are manufactured on contract with, as was noted inside preceding section of this report, most of those people generating contractors getting located in low-wage, developing countries.
Nike's competitive environment has expanded as its unique amount of corporation activities has expanded. Exactly where once Nike's competitors might be viewed as other athletic she and clothing manufacturers, Nike's competitive environment now need to include people firms that compete against Niketown retailing outlets and also the many other now business units on the company, just like its entertainment organization unit.
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